Kathy Kelley | Wellesley Real Estate, Natick Real Estate, Needham Real Estate, Weston Real Estate


Are you unsure of how to price your home before putting it up for sale? Do not forget that the value of your home depends majorly on its appearance and amenities. Therefore, you can improve the look of your home by carrying out thorough cleaning, sprucing up the lawn, getting rid of things that take up space unnecessarily, and many other simple things. Here are some ways to ensure your home spends as little time as possible on the market:

Price your home competitively

When you choose to sell your home, one of the most important decisions is to set the appropriate price for your home. Be careful when setting a price because when the price is too high, buyers get turned off and when it is too low, you may probably sell at a loss. So, one robust and powerful method for pricing your home is to look at the prices of other homes that are in the same category as yours. When you do this, you will have a better understanding of the most appropriate listing price range to consider.

Make use of strategic price points

You should know that homebuyers tend to go for homes that have price ranges separated by an increment of five to ten thousand dollars. It is therefore essential to set your price close to these natural price points. For example, when you set the value of your home at $229,900, you will get the same number of buyer inquiries as a price of $227,900. The logic is that you would widen your prospective buyer pool if you set the cost of your home at the next lower price point which is $224, 900.

Consider value-range marketing

Value-range marketing is another result-oriented pricing strategy to consider. It involves selecting a listing price based on what you would sell for today provided a buyer gave you a check. Then, you should set a second amount that is lower, that you wouldn't reject if a buyer decides to buy your property at that price. Therefore, you can consider listing your home as "$386,000 or best offer" instead of just listing at a fixed amount of $386,000.

Hire an experienced listing agent

Hiring an experienced listing agent is an excellent idea, but you should go for an agent that is familiar with your local market and is aware of the values of homes that are similar to yours. When a listing agent has this knowledge, they will know the exact amount of your home based on your local market.




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