Kathy Kelley | Wellesley Real Estate, Natick Real Estate, Needham Real Estate, Weston Real Estate


The number one factor that affects the length of time a house remains on the market is curb appeal. That's the consensus of real estate professionals across the country, and was documented in a recent study by a well-known real estate website.

So if it's such a high priority, then why do a lot of homeowners skimp on that aspect of preparing their home for a fast sale? Sometimes it's a lack of awareness; other times it may be a lack of money. In extreme cases, it can be quite pricey to transform a home from "shabby" to "exquisite!" That's an unusual scenario, though, and in most cases the cost of enhancing your home's curb appeal should be both affordable and cost effective.

Where to Begin

The ideal visual (and visceral) effect you want to achieve can be summed up in ten words: fresh, well cared for, aesthetically pleasing, manicured, meticulous, updated, and clean. Perhaps a more concise way to describe the image you want to project to potential buyers is "pride of ownership." Once you're conveying that impression, people are going to make positive assumptions about the value and condition of your home. While it's not necessary that the front of your property and home look perfect in every imaginable way, it is important to pay attention to small details and overall impressions.

Some homeowners will see this goal as an overwhelming challenge, but it doesn't have to be. The first hurdle is to take care of the basics, such as making sure your lawn always looks freshly mowed and that there's no signs of peeling or faded paint on your home and garage. Pulling weeds, placing a few colorful hanging flower baskets in strategic locations, and trimming overgrown bushes and trees are also effective ways to make your property look more desirable.

An advantage of working with a seasoned real estate agent is that they can quickly size up the outside appearance of your home, and make cost-effective suggestions of ways to improve curb appeal and increase the attractiveness of your property. When it comes to selling your house in the shortest period of time, first impressions are vitally important.

One helpful tactic for getting your house noticed by house hunters and real estate agents is to take a walk (or drive) in your neighborhood to see how your curb appeal stacks up to other homes for sale in the area. Ideally, you want your home to look at least as good, if not better, than other nearby properties. Since potential buyers may be focusing their search on specific neighborhoods, such as yours, you'll be giving yourself more of an "inside track" in the real estate market by making sure your home compares favorably to others in the immediate area -- both inside and out.


Let's face it – a showing can be a stressful experience for a house seller. If a seller makes even a single mistake planning for a showing, a buyer may be turned off by his or her residence. And as a result, a seller's home may linger on the real estate market for many weeks or months.

Ultimately, each showing is a valuable learning opportunity for a house seller. If a seller fails to receive an offer to purchase after a showing, there is no need to worry. In fact, there are many things that a seller can do to upgrade his or her residence in the aftermath of an unsuccessful home showing, such as:

1. Bolster Your Home's Curb Appeal

Curb appeal is a key part of the home selling experience, and for good reason. If your house boasts amazing curb appeal, buyers may fall in love with your residence as soon as they see it. Thus, terrific curb appeal could help you speed up the house selling journey.

To upgrade your home's curb appeal, lawn care is crucial. You should mow the lawn, trim the hedges and do everything you can to keep your home's exterior looking neat and tidy.

Also, if you need expert help with curb appeal upgrades, lawn care and home improvement professionals are available. These professionals are happy to help a home seller – regardless of his or her residence's size or location – and will ensure you can enhance your house's curb appeal in no time at all.

2. Revamp Your Home's Interior

If your home's interior looks drab and outdated, now may be a good time for an upgrade. Fortunately, you don't have to be a professionally trained interior decorator to transform your house's interior from drab to fab.

Oftentimes, repainting the walls can make a world of difference inside a house. Using neutral colors may boost the likelihood that your house's interior will capture buyers' attention, too.

Don't forget to clean each room of your house. By doing so, you can maintain a pristine home interior that is sure to hit the mark with buyers.

3. Declutter Your Home

Personal items in your home should be put into storage for the time being. That way, you can help buyers envision what life could be like if they purchase your residence.

Furthermore, remove any items you no longer need from your house. In this instance, you can donate unwanted items to charity, give them to family members or friends or sell them.

As you get set to sell your house, you may want to hire a real estate agent. This housing market professional can offer home exterior and interior improvement tips, as well as help you prepare your residence for showings and open house events.

For those who are worried about home improvements, it is important to remember that there are lots of ways to upgrade a residence. Thanks to the aforementioned tips, you can quickly upgrade your house's appearance and move closer to achieving your desired home selling results.


If you want to list your home, it generally is a good idea to address any house selling concerns right away. That way, you can alleviate these concerns before they slow down the home selling process or prevent you from accomplishing your desired home selling results.

Now, let's take a look at three common home selling concerns, as well as tips to help you resolve these issues.

1. Meeting Your Home Selling Timeline

If you want to sell your home by a specific date, it often helps to establish house selling milestones. Then, once you have these milestones in place, you can determine the steps you'll need to take to stay on track with your home selling timeline.

Of course, it typically helps to maintain flexibility relative to your home selling timeline. If you can quickly adjust your house selling timeline as needed, you may be better equipped than ever before to enjoy a seamless home selling experience.

2. Determining the Right Initial Asking Price for Your Home

How you price your residence can have major ramifications on your house selling experience. If you conduct a home appraisal, however, you can gain the insights you need to establish a competitive initial asking price for your home.

A home appraisal usually won't take long to complete, and the evaluation enables you to obtain a property valuation. Once you have this valuation, you can use it to price your residence competitively – something that could help you speed up the home selling journey.

3. Optimizing Your Home Sale Earnings

As a home seller, your goal is likely to earn as much as you can from your house sale. Yet optimizing your home sale earnings may be difficult, particularly if you fail to promote your residence effectively. But if you learn about your target buyer, you could boost the likelihood of getting the best price for your residence.

Think about your home and why a buyer may want to purchase it. Next, you can craft a home listing to highlight your house's amenities and features to the right groups of buyers.

Take a look at the local housing sector, too. If you find out how your residence stacks up against comparable houses in your city or town, you may discover innovative ways to differentiate your home from the competition. And as a result, you could reap the benefits of a fast, profitable home selling experience.

Lastly, if you require extra help during the home selling journey, don't hesitate to contact a real estate agent. This housing market professional can offer tips and recommendations to help you identify and address home selling hurdles before they get out of hand. Best of all, if you ever have concerns or questions at any point in the home selling journey, a real estate agent is happy to respond to them.

Want to add your house to the real estate market? Address the aforementioned home selling concerns, and you can enter the housing market with a plan in place to achieve the optimal results.


Looking to sell a house for the first time? Ultimately, your home's curb appeal may dictate how quickly you can proceed along the home selling journey.

Typically, a house with an awe-inspiring exterior will make a great first impression on homebuyers. This means homebuyers may become more likely to pay attention to this home over others and submit an offer that matches or exceeds a home seller's expectations.

On the other hand, a home that has a messy, uncut front lawn, cracked and chipped exterior paint and other exterior problems is unlikely to generate substantial interest from the right groups of homebuyers. As such, this home may remain on the housing market for an extended period of time.

Lucky for you, we're here to help you upgrade your house's curb appeal before you add your residence to the real estate market.

Now, let's take a look at three tips to help you bolster your home's curb appeal and increase your chances of a fast, profitable home sale.

1. Take an Objective Look at Your Home's Exterior

For first-time home sellers, it is important to do everything possible to guarantee that a residence stands out from the competition. And with a few simple home exterior improvements, a home seller can improve a house's curb appeal quickly.

Home exterior maintenance like mowing the front lawn, clearing debris from walkways and trimming the hedges can make a world of difference in the eyes of homebuyers.

Also, if you want extra help with home exterior tasks, don't hesitate to reach out to landscaping companies or other home exterior maintenance professionals. These home exterior experts should have no trouble helping you transform an ordinary home exterior into a dazzling one.

2. Conduct a Home Appraisal

A home appraisal offers a wonderful opportunity for a first-time home seller to identify potential home exterior issues and address such problems without delay.

During a home appraisal, a property inspector will assess a house both inside and out. He or she likely will spend several hours analyzing a house's strengths and weaknesses. Then, when the property inspector's evaluation is complete, he or she will provide a report that details the assessment findings.

A first-time home seller should analyze a home appraisal report closely. By doing so, this home seller can find out what it takes to upgrade a house's exterior and map out assorted home improvements accordingly.

3. Consult with a Real Estate Agent

If a first-time home seller is unsure about how to improve a house's curb appeal, consulting with a real estate agent is ideal. This housing market professional can offer honest, unbiased home exterior improvement recommendations to help a home seller bolster a house's curb appeal.

Furthermore, a real estate agent is happy to respond to a home seller's concerns and questions throughout the home selling process. He or she will serve as a home selling guide and do everything possible to help a home seller achieve the optimal results.

Take the guesswork out of boosting a home's curb appeal – first-time home sellers can use the aforementioned tips to enhance a house's curb appeal in no time at all.


If you intend to list your house in the weeks or months to come, it usually pays to assess real estate market data. In fact, there are many reasons why you should conduct housing market data analysis, and these include:

1. You can learn about the ins and outs of the real estate market.

Let's face it – navigating the home selling process can be difficult, regardless of whether you've sold houses in the past or plan to list a home for the first time. Fortunately, housing market data can help you better understand the real estate sector, increasing the likelihood that you'll make informed decisions at each stage of the home selling journey.

Remember, evaluating the prices of available houses in your area, finding out how long these residences have been listed and reviewing other pertinent housing market data can make a world of difference. If you use this information to understand the current state of the real estate market, you can boost your chances of enjoying a fast, profitable home selling experience.

2. You can determine a competitive price for your house.

What you originally paid for your house is unlikely to match your home's current value. Luckily, you can analyze real estate market data to find out how your house stacks up against the competition and price your residence appropriately.

Look at the prices of local residences that are similar to your own – you'll be glad you did. If you study this pricing data closely, you can narrow the price range for your house. Then, you can establish a competitive initial asking price for your house.

3. You can reduce the risk of encountering home selling pitfalls.

Want to avoid setting an initial home asking price that is too high or too low? Or, do you want to ensure that your house is buyer-ready from the moment that you add it to the real estate market? If you evaluate housing market data, you can obtain the insights that you need to avoid potential problems during the home selling journey.

Lastly, if you need extra help as you prepare to sell your house, you may want to hire a real estate agent. This housing market professional can provide you with a wealth of real estate market data and offer expert home selling recommendations. That way, you can optimize the value of all of the housing market data at your disposal.

Let's not forget about the comprehensive assistance that a real estate agent offers as the home selling journey progresses, either. A real estate agent will help you list your house, promote it to the right groups of buyers and negotiate with a buyer's agent on your behalf. And if you ever have home selling concerns or questions, a real estate agent will gladly respond to them.

Take a data-driven approach to selling your house – perform real estate market data analysis, and you can gain the home selling insights that you need to succeed.




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